ТЕОРЕТИЧНІ АСПЕКТИ ЗАБЕЗПЕЧЕННЯ КОМПЛЕМЕНТАРНОГО РОЗВИТКУ ПІДПРИЄМСТВ ТУРИСТИЧНОЇ ІНДУСТРІЇ

Abstract

It is established that the spread of the coronavirus pandemic, the strengthening of epidemiological measures and social isolation of countries, the complication of border crossing caused a significant destabilization of the business environment of tourism industry enterprises and the aggravation of the crisis in the industry. It is proved that in such difficult conditions, it is possible to ensure the integrated sustainable development of tourism industry enterprises only by creating favorable conditions for restoring lost ties between the subjects of this sphere, forming and promoting a high-quality and competitive product in the market, and ensuring the availability of tourist services. Taking into account the above, it is established that today the definition of key conditions, effective mechanisms and tools for ensuring sustainable complementary development of enterprises in the tourism industry of Ukraine is becoming relevant. The article examines the peculiarities of the emergence and evolution of the content of the concept of complementarity, reveals the features of its interpretation in various fields of Science and economic sectors. Scientific approaches to determining the content of the concept of complementarity in economics and identifying its main types are considered. The essence of the categories of complementary activities and complementary assets is studied. The main approaches to the consideration by scientists of the content of the category of complementary development of enterprises are presented. The expediency of complementary development of tourism industry enterprises and the formation of a theoretical and methodological basis for its provision is proved. The content of the scientific category complementary development of tourism industry enterprises as a process of qualitative transformational changes in the system of ensuring the activities of tourism industry enterprises and interaction of subjects of this sphere in the process of creating a competitive tourism product by them, taking into account the requirements of balancing the interests of stakeholders, is revealed and the key conditions for its provision are determined.