Abstract
The theoretical and practical aspects of forming of image of establishments of sphere of public food consumption are examined in the article. The features of communicative activity are described as a product of socio — economic development of modern society, essence and value of image of sphere of public food consumption as an object of scientific researches. Attention is concentrated on the factors of authentication of enterprise of public food consumption in social space by means of communicative to the function of facilities of advertisement. The list of criteria of authentication of image of enterprises of public food consumption is offered with the purpose of generalization and structurisation of information on the features of activity of concrete enterprise of public food consumption for her use in communications with the potential and existent clients of enterprise.
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