ЦИФРОВА ТРАНСФОРМАЦІЯ ЯК СПОСІБ АДАПТАЦІЇ БІЗНЕС-МОДЕЛІ В УМОВАХ ДІДЖИТАЛІЗАЦІЇ ЕКОНОМІКИ

Abstract

The article is devoted the problem of business models adaptation to the modern digital economy conditions and based on the latest research and statistics on this issue. The objective processes of digitalization, which are taking place at a fast pace and stimulate accelerated growth, modernization and improvement of competitiveness of key sectors, primarily in the field of means of production, innovative development, introduction of new business models, are highlighted. Substantiated the necessity of digital transformation of business models based on the modern technologies. The analysis of influence information and communication technologies on the creation of new and transformation of existing business models in different countries carried out on international indicators. Given statistics of the level of using key digital technologies in Ukrainian enterprises and enterprises of EU countries. The author emphasizes the needed for digital transformation and implementation the "Industry 4.0" concept, which inevitably leads to increasing in productive forces based on digital production. To achieve this goal, in article used methods of statistical research and comparative analysis to assess the level of use of digital technologies in enterprises. We believe that such a comprehensive study determines the relevance of this work and requires further scientific study in the context of digital transformation of Ukrainian enterprises and the conditions of technology implementation. The author presents the features of business model adaptation to the processes of digital transformation. The advantages of digital transformation are demonstrated on example of successful cooperation of a leading industrial enterprise and an IT company. The key benefits, both direct and indirect, arising from investments in the digital transformation of business models are highlighted. Further development of this issue can be expressed in the development of a set of measures that will contribute to the formation of digital space in economic sectors and provide competitive advantages at the sectoral and national levels.