СТРАТЕГІЧНЕПЛАНУВАННЯЗОВНІШНЬОЕКОНОМІЧНОЇДІЯЛЬНОСТІПІДПРИЄМСТВ: ОСОБЛИВОСТІДЛЯРІЗНИХСФЕРДІЯЛЬНОСТІ

Abstract

The article substantiates the features of strategic planning of foreign economic activity of enterprises for various fields of activity.As a result, it was found out that foreign economic activity is a complex phenomenon that involves the sale of goods and services and concerns all areas of activity of the enterprise. It is determined that the advantages of foreign economic activity include: expanded market opportunities; diversification of risks; access to new resources; savings in scale and volume; impr ovement of the brand image. The problems of foreign economic activity are: different lan-guages and cultures; regulatory and legal difficulties; logistical and operational problems; fi-nancial risks; competition and barriers to entry to the market.The key factors in implementing the foreign economic activity strategy are: a global ap-proach and thinking of the entire enterprise; clear motivation and commitment to foreign eco-nomic activity; appropriate adaptation to market characteristics; proactive search for growth opportunities in foreign markets.It is clarified that the foreign economic activity of enterprises is a dynamic process, which is explained by the use of theoretical models with different approaches, which, in general, are usually combined into two large trends: those that adhere to the traditional approach to the internationalization process (sequential or step —by-step) and those that offer alternative models. It should be understood that the foreign economic activity strategy is part of the com-pany's corporate strategy, and that the organization should promote international culture through and through, starting with management. However, companies need to be motivated when starting the foreign economic activity process. In order to guarantee successful work abroad, a minimum of key factors is necessary.Empirical results show that strategic planning of foreign economic activity is a special type of strategy, and it can be described as a complex and multidimensional decision-making process. In this process, it is not enough to develop and plan a corporate global strategy, because its successful implementation includes some other and relevant challenges and fea-tures for different areas of activity.