Abstract

New directions in the field of management ‒ creative management and management talent, their cooperation and influence on the competitiveness of the enterprise are investigated in the article. The approach to cooperation of management talent and creative management of the enterprise with the ground of their processes and exposure of general lines is offered. In particular, requirement in a creative leader ‒ top-manager; application of technologies of tutorship, coaching, continuous departmental teaching for professional development; investing in development of workers, their creativity, intellectual and emotional potentials; application of motivation systems and workers stimulations that provide creativity, creative approach, eccentric decision of problem questions, creation of innovations; just evaluation of workers and their end-point of work; creation of comfort antistress terms of work on the basis of forming corporate culture with an accent on skills and creativity. Because of systemic approach the cooperation, influence and addition management talent as a constituent of personel management and creativity management as constituent of innovative management in the system of management of the enterprise is presented. Management talent is sent to professional growing or opening of talented worker from a zero (entrance). In its turn, creative management is sent to the association of talented workers in creative commands for development of creative potential, realization of aims and ideas, receipt of the results of innovative researches (exit). Management talent, attracting own and external sources, forms a talented top-management with high intellectual potential and experience for providing innovative development of the enterprise, that in its turn, executes basic functions and requirements of creative management is considered. Directions of creative management improvement in cooperating with management talent that substantially will influence on workers development, results of activity and creation of competitive edges in the system of competitiveness of the enterprise.

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