Abstract
Possibilities of research of a pandemic image of the world were theoretically reviewed on the methodological basis of the psychosemantic approach. The pandemic image of the world is positioned as a product and a significant outcome of pandemic consciousness. Pandemic consciousness is a state of mass everyday consciousness that finds its expression in the indirect reflection of everyday life, the essence and content of which is to meet the interests and needs of a given society related to physical and economic survival during a mass pandemic. It is concluded that the content of the pandemic image of the world is formed by activating the following socio-psychological phenomena, mechanisms and coping strategies: stereotyping of mass consciousness, escape into denial, avoidance of an unfavourable reality, infodemia, magical thinking, revival of conspiracy theories and enemy archetypes, creation of new simulacra, increasing alarmism, anxiety about the near future, the search for new meanings of life.
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