АНАЛІЗ ФАКТОРІВ ВПЛИВУ НА ІННОВАЦІЙНИЙ РОЗВИТОК ПІДПРИЄМСТВ СФЕРИ ПОСЛУГ

Abstract

This article reflects a structured classification of influencing factors on the innovative development of enterprises in the service sector. The main goal of the conducted research is to identify the characteristic features of the classification of factors of direct and indirect, external and internal influence on the effectiveness of the implementation of the innovative potential of enterprises in the service sector. The systematization of literary sources and approaches to solving the problem proved that there is a single classification that outlines all factors of influence on the innovative development of enterprises in the service sector, as well as a single methodology for assessing their impact. The urgency of solving this scientific problem lies in the fact that the formation of a single list of factors influencing the innovative development of enterprises in the service sector, taking into account different levels and planes of influence. Factors of supply and demand, direct and indirect action, factors of competition, subjective and objective, exogenous and endogenous factors and factors of innovative development from the standpoint of multiple potentials are separately defined. The objectivity of the factors is determined by the effectiveness of the innovation process, industry specifics of development, the level of competition in the industry, the probability of bankruptcy and other factors that determine the objective reality of the functioning of enterprises in the service sector. The levels of factors of innovative development and the plane of their formation are determined by the classification of factors according to the organizational and economic level of their formation. The methodological tools of the conducted research were the method of comparisons, scientific abstraction, graphic and logical. The object of the study is the process of identifying and structuring factors influencing the innovative development of enterprises in the service sector. The results of the conducted research can be useful for ensuring the potential of innovative development of domestic enterprises.