뮤지컬 제작진의 제작 경험 네트워크가 뮤지컬 흥행에 미치는 영향

Abstract

This study empirically analyses the impact of production team composition on the box office success of musicals, a prominent sector of the performing arts industry. To do so, we categorize production team teamwork into two types: interpersonal and functional, and examine the relationship between these two types of production team configurations and the total ticket sales of musicals. We collected data from the top 212 musicals in terms of ticket sales over a period of approximately three years, from July 2019 to June 2022. Based on the production team information for each performance, we formed a producer network, measured the number of co-productions of participating producers as a variable for interpersonal teamwork, and calculated betweenness centrality as a variable for functional teamwork. These were then entered into a regression analysis with total ticket sales for each production as the dependent variable. The analysis showed that experience in co-producing musicals and the average betweenness centrality of the production team had a positive effect on box office success. However, production teams with high co-production experience and high average betweenness centrality did not significantly increase box office success. This suggests that it is not easy to simultaneously achieve the dual tasks of improving production efficiency through interpersonal teamwork within a limited time frame and enhancing creativity through the combination of diversity. This study not only elucidates the theoretical relationship between production team composition in the performing arts and box office success, but also has practical implications for production team configuration strategies that can enhance the box office success of musical works.