Abstract
This article analyzes the market of educational organizations of secondary vocational education of the Kirov region. Currently, secondary vocational education is being systematically modernized. After the adoption of the Law on education in 2013, which establishes the legal, organizational and economic foundations of education in the country, the general rules for the functioning of the education system and the implementation of educational activities, the system of secondary vocational education is undergoing structural and strategic changes. At the moment, the situation has developed in such a way that educational organizations exist in conditions of market competition, which has its own specifics. The purpose of the study is to conduct an analysis of the market of the organizations of the Kirov region, to determine the level of competition and the occupied market share of each organizations. In the course of the study, statistics were collected on the number of full-time students of vocational education organizations in the Kirov region, the level of competition in the educational services market, market dynamics, analysis of the competitive environment were calculated, organizations were divided by sectors and groups of competitors were identified by their market share. The specifics of the market of organizations in the region are revealed, conclusions are drawn for each group of competitors by the occupied market share. The results of the study can be used to model relations in the educational services market and for further research in this area during the consideration of the organizations of the Volga Federal District.
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