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Abstract

The purpose of this study is to examine the relationships between sport center members` dissatisfaction, complaining behaviors, switching intentions and repurchase intentions. To achieve this aim, customers using sport centers in Busan city and Gyeongsangnam-do were selected by using purposive sampling method and 565 survey were used for the analysis. To prove the hypothesis of the study, simple regression analysis was conducted using SPSS 18.0 program and the results are as follows: First, interactivity quality and physical environment quality had negative effects on sport center members` dissatisfaction. Second, sport center members` dissatisfaction had a positive effect on complaining behaviors. Third, sport center members` complaining behaviors had a positive effect on switching intentions. Forth, sport center members` formal complaining behaviors had a negative effect on repurchase intentions had a negative effect on repurchase intentions.