Abstract

This study was conducted to understand the effect of the three service quality provided by the performance hall on customer satisfaction and repurchase intention. The tools used to achieve the purpose of the study were questionnaires, which were conducted in Seoul and Gyeonggi-do. A total of 327 samples were used for the analysis. First, it was found that the quality of interaction among the quality of service provided by the performance hall had a positive effect on customer satisfaction. Second, it was found that physical environmental quality had a positive effect on customer satisfaction. Third, it was found that the quality of the results had a positive effect on customer satisfaction. Fourth, it was found that satisfaction with the quality of service provided by the concert hall had an effect on customer satisfaction, and customer satisfaction had a positive effect on repurchase intention.

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