민간실내수영장 시설 디자인 중요도-만족도 분석

Abstract

The purpose of this study was to suggest marketing implications for promoting private indoor pool service by analyzing the importance and satisfaction of the facility design recognized by the users. In order to achieve these objectives, a survey was conducted on 307 private indoor pool users located in Seoul and Gyeonggi provinces. Survey data were validated through exploratory factor analysis and reliability tests, and the following conclusions were drawn using the IPA method. First, quadrant Ⅰ (Keep up good work) included ‘Future oriented design using new method’ and ‘Designed to reach consumers clearly where they want’. Second, quadrant Ⅱ (Possible overkill) included ‘No inconvenience because the moving line is separated from each use section’, ‘No stolen accidents occur as much as possible’, ‘Drainage channels for shower rooms, changing rooms, passageways, etc. are separated from the moving lines’, ‘Swimming pool and other facilities are designed to take advantage of the specificity of each space’, and ‘Effective use of space such as swimming pool and other facilities’. Third, quadrant Ⅲ (Low priority) included ‘Designed to be safe to reduce user`s injury’ and ‘Convenience with only functions such as swimming pool and other facilities’. Lastly, quadrant Ⅳ (Concentrate here) included ‘Unified design considering surrounding environment’, ‘Design reflecting main characteristics’, ‘Design considering various user characteristics’, ‘Designed in harmony with the surrounding environment’, and ‘Atmosphere connected with each facility’.