РИНОК КОНСАЛТИНГУ В УКРАЇНІ ТА ПЕРСПЕКТИВИ ЙОГО РОЗВИТКУ В РОЗРІЗІ ЦИФРОВОЇ ЕКОНОМІКИ

Abstract

The article examines the relevance of consulting and its services in Ukraine, taking into account the crisis phenomena on a global scale and the complexity of doing business in Ukraine. The basic concepts and participants of consulting interaction in the process of rendering consulting services are determined. To identify the features of the current state and development opportunities of the consulting market in Ukraine, statistical and economic research methods used. The assessment of the degree of maturity of the consulting market in Ukraine, according to the results of which this market defined as immature. The activity of companies in this market as such, which accompanied by unstable processes of organization and functioning, has been determined. The uneven development of the structure of consulting services is largely due to the presence of institutional problems, the underdevelopment of the markets for certain types of consulting and the concentration of consulting companies in large cities of Ukraine. Market development can be associated with the requirements of digitalization: the development of new types of consulting services, new methods and techniques of market influence, the use of new information and communication technologies, internationalization and globalization of business. To implement these areas, it is advisable to form a professional consulting institute, which will provide the rules of the game for all participants in the consulting interaction. It recommended to position consulting at the legislative level as an important element of the innovation infrastructure of the National Innovation System of Ukraine. In these circumstances, the consulting activities will carried out within the framework of the presented types of consulting in accordance with the recommendations of the European Federation of Associations of Economic and Management Consultants. This will ensure the network interaction of all participants in innovative activities on the principles of public-private partnership, and will contribute to the development of enterprises in Ukraine.