Abstract
To examine the effects of observed gaze on gender priming, event-related potentials (ERPs) were recorded during performance of a gender matching task, in which face (prime) and word (target) pairs were sequentially presented. Twelve right-handed participants were required to make a judgment whether or not a gender of gazed or averted face is compatible with gender stereotype of a target word. An early negative component prior to the target was invariant between a gazed face and an averted face conditions. In the gazed face condition, an N400 attenuation was observed for a target word related to a face in terms of a gender stereotype. On the contrary, such a gender priming effect did not appear in the averted face condition. These findings suggest that semantic knowledge of gender stereotype is activated when the observed face gazes at the viewer.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.