Abstract
The subject of our paper is the lexicological and linguacultural analysis of animal names, which in secondary semantic realizations project the meaning of power, whether political, economic, military, etc. (for example, the presentation of Serbia as an “economic tiger” in the media, etc.). Our goal is to determine, based on the examples, the relevant lexical mechanisms that lead to the transfer of the nomination from animal to a specific concept that shapes the function of power as a certain strength, influence, force, etc. In the research, we also include linguistic and cultural aspects that should reflect the axiological attitudes of the Serbian linguistic and cultural community towards the representatives of certain animals that bear the symbolism of power and determine the cultural circumstances that shape Serbian public discourse to use specific animals as symbols of power.
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