МЕТОД МИФОПОЭТИКИ В ДИЗАЙНЕ

Abstract

The appeal to mythopoetics is emerging in modern design with the focus on its environmental and information spheres. The analysis of literature leads to considering mythopoetics as a design and research method, whose subject is a specific type of mythological consciousness and the product of its work – the system of ideas about the world, formed into a model. Mythopoetics appears in cognitive, sense-forming, value-modeling and environmental aspects. The essence of mythopoetic design is becoming more relevant in the modern worldview due to the need for reproducing the world model. At the stage of mythological consciousness, practical activi-ty was regulated by ritual reproduction of the model. In the modern worldview, the regulating function is performed by culture. Therefore, the task of mythopoetic design is to form a concept of a project filled with value cultural meanings. The basic terms of mythopoetics include traditionally used concepts (an archetype, a mythol-ogeme, a mytheme), philosophical and cultural terms (a concept, a cultural meanings, an imaginative invariant of thinking, a chronotope), and specific concepts (axiomatic state of individual conscious-ness, artistic and imaginative invariants, a spatiotemporal context of a project, an artistic and imagina-tive model of the world). In design, the result of work of artistic consciousness and design thinking is the concept of a project shaped into the artistic and imaginative model of the world. The semantic core of the design concept is based on cultural meanings and axioms, which are comprehended by means of axiomatic state of individual consciousness and expressed as consumer’s value orientations. The periphery of the design concept is formed by the spatial and time context of project. The artistic and imaginative model of the world appears as a compositional integrity consisting of structural elements, i.e. artistic and imaginative invariants. The conducted analysis of mythopoetic models of the world yields a system of artistic and imaginative invariants, includingnatural, anthropo-morphic, social, sacred, objective, spatial, and dynamic. The structural elements of the model are orga-nized into blocks using the principles of organization. The principles of semantic organization are applied in the creation of a semantic block. The spatiotemporal context of the design concept is formed by the principles of space and time organization. The method of mythopoetics presupposes the sequence of design stages: recognition of cultural meanings, their “implantation” into the individual worldview, and visualization of artistic and imaginative invariants in design objects.The method of mythopoetic design solves the task of synthesis of traditional and innovative aspects, natural and cultural aspects, universal cultural and individual mean-ings, and value orientations in the design concept.