Abstract
The purpose of study is to analyze the differences of the free elements recognition, behavior intention, and airlines type preference according to sensory heritage tendency and explore the relationship of mutual influence. The survey was conducted in 247 for a month from October 4 to November 3, 2018. The collected data were analyzed using "SPSS statistics 21.0". Analytical methods such as frequency analysis, cluster analysis, factor analysis, reliability analysis, ANOVA and multiple regression analysis were used. The findings of this study are presented as follows: According to sensory heritage tendency, there are differences in free elements recognition and behavior intention, and only in LCC preference among airline type preferences. And the hypothesis of the relationship between variables was partly supported. In conclusion, this study has implications for marketing strategies suitable for tourism trends through the results.
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