Abstract
The purpose of the study is to identify a set of factors forming the imaginative thinking of a designer, necessaryfor generating a significant number of project proposals and argumentation of different options for the implementationof design objects; to find out the mechanisms of selection and application of images and symbols implemented inprojects. Research methods. For an in – depth study of the factors forming the imaginative thinking of a designer themethods of analysis and synthesis, comparison and abstraction were applied, which made it possible to distinguish theessential components of all influence factors and identify the specific features of their interaction. Scientific novelty.The research for the first time established an objective and coherent picture of the conditions and requirements for thedesign activities of graphic design specialists, understanding the specifics of creating images in the designer’s minds inaccordance with existing factors and found the presence of a synergistic effect of the interaction of various factors thataffect the effectiveness and productivity of the designer’s work. Conclusions. Formation and development of artisticand imaginative thinking of designers is one of the most important tasks of a higher professional school, for the solutionof which it is necessary to develop new pedagogical technologies, based on the most significant achievements of thecomplex of sciences: pedagogy, psychology, philosophy, modern information, printing and packaging technologies. Forthe effective formation, development of artistic and figurative thinking of a designer it is necessary to use the structuraland integrated approach and ensure the integrated impact of all factors found in the study.
Highlights
The study of the mechanisms for creating images, the peculiarities of ”manipulating” in consciousness of their complex systems has a methodological significance, since the intellectual image forms the main content of the mental
For an in – depth study of the factors forming the imaginative thinking of a designer the methods of analysis and synthesis, comparison and abstraction were applied, which made it possible to distinguish the essential components of all influence factors and identify the specific features of their interaction
The nature of the issues associated with the definition of professional requirements for graphic designers was considered by specialists in many branches of scientific knowledge – psychological, sociological, cultural and other
Summary
The purpose of the study is to identify a set of factors forming the imaginative thinking of a designer, necessary for generating a significant number of project proposals and argumentation of different options for the implementation of design objects; to find out the mechanisms of selection and application of images and symbols implemented in projects. For an in – depth study of the factors forming the imaginative thinking of a designer the methods of analysis and synthesis, comparison and abstraction were applied, which made it possible to distinguish the essential components of all influence factors and identify the specific features of their interaction.
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