Abstract
The paper aims to describe the most frequent stylistic means of expressiveness used to raise the attractive potential of headlines in the English-language professional customs discourse. Scientific originality of the study lies in the fact that the author for the first time analyses the stylistic means raising attractiveness of a headline in the English-language customs discourse. The research findings are as follows: the author identifies phonetic, lexical and syntactical means of expressiveness used to emphasize the positive impact of a headline and to form a positive image of customs organizations. Nature of this impact is revealed.
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