ЭВОКАТИВНОЕ ВОЗДЕЙСТВИЕ В ИНФОРМАЦИОННЫХ И АНАЛИТИЧЕСКИХ ЖАНРАХ

Abstract

The article is devoted to the analysis of the evocative influence in news and analytical media genres including news article, interview, article, report and conversation. Practical manifestations of the evocative influence on the example of excerpts from the texts of the listed genres are considered. Explication of conceptual features in various media texts is studied for the fist time explaining their evocative influence on the recipient. The degree of similarity of verbal and evocative influence, the prevalence and relevance of genres in modern media discourse are studied. Various genre classifications are given, most widespread in modern media discourse are highlighted. The evocative effect is represented by the type of speech influence associated with the realization of author’s intentions, the verbalization of concepts and the explication of conceptual features by linguistic means. The evocative influence of the recipient was analyzed on the example of American and British media texts. Several ways of evocative influence have been revealed through the explication of the hidden evaluation of the events. Evocative influence is expressed by: 1. a hidden evaluation of the events expressed in the selection of news and means of representation; 2. a problematic formulation of journalistic material aimed at verbalizing concepts in the journalist necessary set of conceptual signs; 3. the wording of questions predetermining the answers of the interlocutor; 4. borrowings of the interviewer’s stylistic techniques by the interviewees in the answers to the questions; 5. the use of verbs expressing the importance of decision-making, displacement, conflict of law, military conflict, etc .; 6. the operation with concepts that are represented in the recipient’s picture of the world and act to receive new information; 7. the explication of conceptual features of concepts in analytical reports; 8. the use of evocative techniques to fid out the facts, opinions, forecasts. It is proved that the verbalization of conceptual features in media discourse can be used to provide evocative influence.