Abstract
The article is devoted to the analysis of perception features of language transformations in modern media discourse. Actual problems of functioning of modern media language and the directions of media texts studying within an anthropocentric paradigm are considered. The author marked historiography of the mass-media language studying as the object of scientific search not only in stylistics, but also in linguistic philosophy, linguistic culture, linguistic pragmatics, hermeneutics, psycholinguistics, sociolinguistics, discourse, linguistic examination and other actual directions of the modern linguistics. Different transformational processes and their result — language transforms — become more and more popular phenomenon demanding detailed studying taking into account pragmatically installations of the authors, cultural-sign space of the era, a sociological and political condition of society, psychological features of the media speech perception, etc. The main methods of the analysis of interrelation «the sender — the media text — the addressee» concerning a discourse of modern mass media are described. Results of the linguistic experiment directed on establishment of features of perception of language transformations of the modern mass-media discourse are presented and analyzed.
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