СТРАТЕГІЧНІ АСПЕКТИ ФОРМУВАННЯ РИНКУ ПРАЦІ ЯК ДРАЙВЕРА КОНКУРЕНТОСПРОМОЖНОСТІ УКРАЇНСЬКОЇ ЕКОНОМІКИ

Abstract

The article considers the strategic aspects of the formation of the labor market as a driver of competitiveness of the Ukrainian economy. The situation on the labor market is also analyzed, namely: indicators of economically active population, including age groups in the period 2015 - 2019, unemployment rate and population outflow in the territorial - sectoral context in the period 2019 - 2020. The author investigated The main indicator that is characteristic of the labor market is the level of employment of the population by age groups on average to the corresponding group. The situation on the "black labor market" was also analyzed and labor market trends in coronavirus conditions were studied. It has been established which professions will be the most popular and are currently functioning. Strategic vectors of social and labor development have been formed, which in the future should form a qualitatively new socio-economic policy in Ukraine, use innovation-oriented mechanisms to overcome the deficit. It is proved that during the symbiosis of the financial crisis and the labor market crisis, the main tools that can mitigate the effects of coronavirus outbreaks should be: maintaining existing traditional jobs, creating new, virtual jobs, based on robotics, automation, artificial intelligence and IT -technologies; support for employment in general, and provide conditions for remote work for all who can switch to this form of work; protection of workers in the workplace; protection and prevention of workplaces to prevent or reduce the spread of infectious diseases; strengthening work to prevent discrimination against employees; taking into account the physiological and psychological needs of employees, raising their awareness, implementing occupational safety practices, investing in health care, sanitation and hygiene; development of skills and entrepreneurial activity; intensification of social dialogue; the introduction of temporary measures to apply tax benefits that would allow for the deferral of taxes, provided tax rebates to small businesses. Key words: labor market, competitiveness, coronavirus pandemic, innovations, professions, black market.