УПРАВЛІННЯ МОТИВАЦІЄЮ ПРАЦІВНИКІВ ЯК НАПРЯМ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

The article examines the features of employee motivation management in a modern enterprise, in particular through the application of the principles of social responsibility. It is proved that motivation management is an integral part of general management. Corporate social responsibility is an urgent need, which is an important part of the management process that can improve both the health of employees and the relationship with stakeholders. It is clear that this is extremely important, in particular for optimizing managerial influences on employees. To do this, it is necessary to apply appropriate methods and forms of employee motivation management. Today, many companies and organizations are increasingly aware of the importance and competitive advantages of socially responsible business, the implementation of social functions in the management of staff motivation. As a result of the unstable economic situation, the volume of social activity has significantly decreased. Therefore, the application of the concept of social responsibility in the management of the organization, which provides actions aimed at supporting and developing employees, including care for their health, is becoming more relevant. At the same time, staff health within the concept of corporate social responsibility is considered the most important motivational resource. Therefore, health management can be considered a modern method of motivational management, which helps to stimulate employees and minimize costs. Thus, health management as a measure to promote health in the workplace should become an integral part of motivation management based on the concept of social responsibility, which allows employees to strengthen control over their health. Systematic implementation of such programs in practice will help to strengthen the health of the working population and reate a favorable social climate in the enterprise and increase the efficiency of its activities. This affects the forms and methods of staff motivation, their attitude to work and is an important factor that contributes to improving the efficiency of the enterprise.