МАНІПУЛЯТИВНИЙ ВПЛИВ ЗМІ НА СВІДОМІСТЬ В УМОВАХ ІНФОРМАЦІЙНОЇ ВІЙНИ

Abstract

The article reveals the psychological foundations of the manipulative influence of the media on the everyday consciousness of the consumer of information, analyzes the methods of manipulative influence. The survey of respondents has determined the degree of activity of information consumption, the level of interest in various media formats, the degree of awareness of respondents of the specificity of their influence on their consciousness. The methods of media influence on ordinary consciousness include various types of fragmentation of information, game by facts and figures, logic violations, semantics (use of metaphors, emotionally evaluated vocabulary, language of symbols, archetypes, antitheses) of stereotypical images for attaching certain connotative stereotypes to the consciousness in order to strengthen influence and others. Consequently, the technologies of influence determine the need for psychosemantic analysis to study stereotypical, mythological and archetypal images of everyday consciousness. The research demonstrates the relevance of the psychosemantic approach to the study of everyday consciousness in the modern information society, the impact of crisis processes in the development of society on the changes in certain levels of everyday consciousness and the main directions of its transformation, as well as the empirical research of the formation of the ominous everyday consciousness by mass media has been demonstrated. The author proposes a hypothesis according to which manipulative means used by mass media with support on stereotyped and archetypal foundations of everyday consciousness are the basis for the formation of a mistake, while: the ability to manipulate is not influenced by the education of the respondent, age has little effect; the region of residence is a partial factor in the stereotyped perception of certain manipulative ideas. Key words: everyday consciousness, mass media, manipulation, stereotype, technology.