POLITICAL METAPHOR AS A MEANS OF LINGUISTIC REPRESENTAION OF DONALD TRUMP’S IMAGE IN MASS MEDIA

Abstract

The article under discussion has focused on the peculiarities the conceptual metaphor usage in the speeches of the 45th and current president of the United States Donald Trump. The topicality of the investigation is predetermined by the steady increase of professional interest of political discourse participants, mass media in particular, in the choice of effective instruments of political and ideological relations coverage with a simultaneous public request for quality of the politically directed content. The differentiation of political metaphor features and its functions in publicistic discourse is essential for the exploration of efficient linguistic means of impact on the political mediatext audience. Grounding on the empiric material analysis (leading English-language mass media) the linguistic factors of the leader of a democratic country political image formation have been considered. The characteristics of the use of metaphor as a multilingual means of a politician mass media image formation based on the contemporary mass media have been outlined. The article suggests a complex study of the use of political metaphor in the texts of English-language mass media with the emphasis on the leading tendencies of the political utterance metaphorization within the framework of the contemporary political discourse. The major types of conceptual metaphor, facilitating the political image formation, have been studied.