Ценностные ориентации предпринимателей с разным психологическим типом деловой активности

Abstract

The article presents the research outcomes of a study of value orientations in entrepreneurs with various types of business activity. The study was conducted in 2009, polling 106 entrepreneurs. We used the following indicators as the characteristics of entrepreneurs’ business activity, including assessments of: one’s capability to make their business more successful; of favorability of economic conditions for doing business; of changes in the level of one’s business activity; of success as a businessman; of achievement satisfaction; and of current business operations. With the help of cluster analysis we have classified respondents into 5 groups with differing combinations of the abovementioned economic and psychological characteristics that we have identified as types of the entrepreneurs’ business activity. A comparative analysis of ranking the values by their importance (the M. Rokich method) showed that all types of entrepreneurs’ business activity share both similarities and differences in the structure of terminal and instrumental values. High-level entrepreneurs who are more satisfied with their enterprise generally show higher estimates of the importance of money, of partner reliability, as well as a more positive attitude towards risk and competition.