ЦІНОУТВОРЕННЯ ЛОГІСТИЧНИХ ПОСЛУГ

Abstract

The purpose of the article is to consider the mechanism of pricing in logistics systems and identify features of pricing for logistics services. Features of formation of prices for logistic services are considered. Significant importance is attached to the composition of costs for logistics services as a basis for price formation in the logistics system and the basic parameters of equilibrium. The types of costs in the context of their impact on the price are considered. Logistics costs are characterized by: distribution by different groups of costs, classified by traditional aspects (species and quantity); high and often increasing share of total costs of the enterprise; - variability of costs in different periods of time; division of responsibility for their occurrence between the many organizational units and jobs that make up the logistics system; the complexity of measures related to determining their total volume and performing a large number of settlement operations. The influence of costs on the pricing of services is determined. Types of logistics services and features of pricing depending on the type of services are defined. Depending on the degree of non-market regulation, services are divided into: services, the tariffs for which are regulated by the state; services, tariffs for which are formally regulated by market participants themselves; services, tariffs for which are formed by market mechanisms. The types of factors of formation of logistic expenses depending on the degree of their detailing are investigated. The factors that must be taken into account in the process of developing a pricing strategy in logistics systems. It is determined that the pricing strategy is chosen depending on the company's mission and is aimed at taking a competitive position in the market, is consumer-oriented and takes into account the resource potential of the enterprise and is aimed at increasing profits. The article determines that the price of the service takes into account: the time of service; the total time of the contractor to perform the service; order waiting time; rates of tariffs for services when calculating wages; direct and other costs.