Abstract

This study examines the social movement's framing strategy and the changing discourse of the institution through the case of the minimum wage movement. The discourse politics of the minimum wage began in earnest in the 2000s and has continuously changed. Social movement organizations, especially the newly emerging labor movements have been actively producing new framings related to the minimum wage. Through the framing of ‘the minimum wage is the youth wage,’ the Youth Union has made the minimum wage a important social agenda connecting the issue with the precariousness of youth generation. The Part-time Workers’ Union’s ‘minimum wage into 10,000 won’ restructured the existing minimum wage discourse through a progressive framing, stimulating the formation of public opinion necessary for a sharp increase. However, the minimum wage movement failed to respond to the rapidly growing number of people opposing the increases. As a result, the impetus for raising the minimum wage was lost. Through the analysis, it was confirmed that the frames dispute with each other and are ultimately adopted among social movement sector. Institutional discourse acts as an environment that constrains social movements when they construct framing strategies, but social movements can change existing discourse even within these constraints.

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