무인카페 특성이 긍정적 감정과 지속이용의도에 미치는 영향

Abstract

The aim of this study was to explore the relationship between positive emotions and the intention to continue using unmanned cafes, focusing on the characteristics experienced by consumers. To this end, a survey was conducted among individuals who have patronized unmanned cafes. A total of 203 responses were statistically analyzed using the SPSS 18.0 software. The findings revealed that: First, the ease of technology use, spatial arrangement and functionality, and payment convenience—all key features of unmanned cafes—significantly positively influence positive emotions. Second, positive emotions were found to significantly enhance the intention to continue usage. Third, the characteristics of unmanned cafes directly contributed to a positive continuous use intention. These results suggest that strategies to facilitate the easy use of unmanned system technology, improve spatial comfort and functionality, and enhance payment convenience are essential. Such strategies can elicit positive emotions, thereby fostering a continued desire to use unmanned cafes. Emphasizing the importance of convenience for consumers in using unmanned cafes is particularly crucial.