Abstract
Urgency of the research. In the conditions of gradual economic recovery, the primary task of the institutions of the construction industry is to find ways to rationalize and increase the efficiency of this industry. Target setting. The application of an innovative way of doing business becomes a fundamental factor in maintaining the economic security of the industry, a condition for survival in global competition. Actual scientific researches and issues analysis. Problems of innovative development of the construction industry in terms of economic processes are revealed in the works by V. Mikhailov, I. Litovchenko, V. Torkatyuk, N. Drill, O. Yakimenko, M. Chorna and others. Uninvestigated parts of general matters defining. Further research is needed to conceptualize the formation and implementation of innovative strategy for the development of the construction sector, especially given its intersectoral nature. The research objective. The purpose of the article is to substantiate the conceptual foundations of the formation of an effective investment strategy for the development of the construction sector by taking into account the strengths and weaknesses of this industry. The statement of basic materials. The article substantiates that the formation of innovative policy for the development of the construction industry should be based on a systematic approach; the concept of the concept of "innovation system" is generalized; the stages of formation of the innovation system within the construction industry are determined; the logical connection between the degree of novelty of innovation and the parameters of the innovation strategy of the construction industry is substantiated. Conclusions. Conceptual parameters of formation of innovative strategy of development of construction branch are substantiated; the connection between the degree of novelty of innovation and the parameters of the innovation strategy of the construction industry is structured.
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