Abstract

Introduction. The article presents the results of a study of slang neologisms that appeared in the Ukrainian communicative field of social networks Facebook, YouTube, and Telegram during the full-scale Russian-Ukrainian war. Purpose. The purpose of the proposed article is to analyze word-formation models of slang neologisms. Methods. The research methods constituted a complete system, which combined in sequential application the interpretative and analytical method (at the stage of processing scientific sources in the direction of the selected linguistic problem), contextual analysis (at the stage of delineating the semantic volume of new lexical units in the colloquial and everyday speech of Ukrainians), word-formation analysis (at the stage of determining the derivational models of the investigated lexemes), statistical method (at the stage of structuring the analyzed lexical group in a quantitative dimension), descriptive method (at the stage of systematization of the obtained research results), theoretical generalization method (at the stage of formulating conclusions and research perspectives). Results. The proposed study analyzed lexical innovations within the scope of lexical- semantic, morpheme, lexical-syntactic and abbreviation derivation. Attention is paid to such a type of lexical-syntactic word formation as holophrase, which became active in Ukrainian colloquial speech during the period under study. Their semantics was clarified in all cases of discovered new lexical units. Originality. The empirical material covered by the study most fully represents slang neologisms that were recorded in the Ukrainian segment of Facebook, YouTube, Telegram from 2022 to 2023. Conclusion. In the space of web resources, new phenomena of the Ukrainian language of the future are being formed today. The lack of censorship and linguistic correction contribute to the emergence of lexical neologisms, which objectify not only the conceptual essence of the national worldview, but also its emotional plane. The activation of word-forming resources affirms the vital energy of the Ukrainian language, its inner strength and invincible desire for development.

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