Abstract
The article is devoted to the study of Ukraine’s European integration course, a complex and multilevel process. It is established that the vector of European integration provides Ukraine with ample opportunities to attract foreign investment and new technologies, increase the technological level of production and increase the competitiveness of domestic producers in the domestic market, the EU market and world markets. It is established that most domestic enterprises are acutely short of qualified labor resources, innovation is absent or at a low level and is financed only by own funds of enterprises, there is no possibility to attract available financial resources, and all this complicates modernization of production facilities and bringing Ukrainian producers to compliance with European market standards. The article analyzes the change in the volume of export-import operations, profitability, and development of capital investments and innovation of domestic enterprises. It was found that the dynamics and volume of capital investment have positive trends, but a comparative analysis of the dynamics of growth of profitability and capitalization of production capacity found that in the latter Ukrainian enterprises are highly dependent on borrowed capital, due to significant limitations of their own reserves. In the current conditions of economic European integration, Ukrainian enterprises face a number of barriers that prevent them from fully entering and operating effectively in the European market. At the state level, it is political and economic instability, imperfection of the legislative field, high cost of credit resources, which leads to low innovation potential, shortage of qualified personnel and funds for modernization of existing assets and technological renewal. The strategic task of Ukraine should be the state policy aimed at supporting domestic enterprises and increasing their competitiveness in the form of comprehensive measures aimed at providing available credit resources for domestic producers, development of their innovative activity, promotion of the transfer of new technologies, which in turn will be to promote the technological level of Ukrainian enterprises and increase the level of competitiveness of goods and world markets.
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