Формування виробничої стратегії в системі управління промислових підприємств

Abstract

The article systematizes the main species characteristics of production strategies and their classification features. It is shown that the most common production strategies are focused on improving product quality, reducing production costs, introducing high technology, expanding opportunities to produce different types of products, creating specialized and diversified production. The interrelation of market and production strategies is determined. It is substantiated that each production strategy should be considered along with typical production strategies and at the present stage the concept of synergism has the most supporters, according to which strategies should provide a synergistic effect. It is proved that the production strategy should be considered as an integral part of the whole planning process, which ensures compliance with the tasks of the production process. As the tasks tend to change, the production strategy also needs to be developed taking into account the possible future needs of consumers.