Abstract
The article examines the essence and concept of quality. The main aspects and significance of quality and quality management as a socio-economic category in the marketing system are defined. The factors that significantly affect the formation, preservation and motivation of quality are revealed. Four levels of quality, which are components of the Japanese quality system, are considered and characterized. The main quality indicators are characterized depending on the degree of consumer satisfaction, perception and evaluation by him. The concepts and main aspects of quality management are covered. A close connection between aspects of quality and quality management and modern marketing has been established and substantiated.
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