Abstract

The phenomenon of dandyism is considered as the open cultural system, the ultra-disciplinary integrity, and the borderline creativity. Dandyism combines possibilities that are not realized in existing cultures. Some perspectives of «dandy discourse» in modern culture are outlined. The article raises the problem of productivity of this unique phenomenon in a retrospective context. It concerns such a complex culture object as fiction, in particular, its component targeted at the tastes of mass reading public and those social models of behavior that are implanted today by mass culture.

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