ВОПРОСЫ КЛАССИФИКАЦИИ ТРАНСФЕРНЫХ РИСКОВ В ТРАНСФЕРНОЙ ДЕЯТЕЛЬНОСТИ ФУТБОЛЬНОГО КЛУБА

Abstract

The commercial attractiveness of football, the introduction of financial “fair play” and the need to disclose financial statements are forcing professional football clubs to pay more and more attention to issues of financial stability, improving management efficiency, including the transfer activities of football clubs. The article deals with the issues of transfer activity of a professional football club and the risks arising from this, which can significantly affect the financial, sports and reputation components of the club’s activities. This topic is especially relevant in view of the current situation with the coronavirus pandemic in the world, since one of the areas of activity that has been significantly affected is the football industry. Many clubs, including Russian ones, were forced to cut players’ and employees’ salaries, which was associated with a huge loss of income; and this obviously reflected on the transfer activity as well as the activity in the 2020 summer transfer window. Therefore, the need to pay even more attention to the topic of risks when making transfers seems obvious. This article is devoted to formulating the concept of transfer risk and creating a classification of transfer risks and transfer market participants, as well as their characteristics in terms of attitudes towards the risks arising from the transition of a professional footballer from one club to another in relation to the Russian professional football club. The article proposes a classification of transfer risks and transfer market participants from the point of view of their attitude to risks, which makes it possible to assess the degree of probability and the type of possible transfer risks to improve the efficiency of the transfer activities of a professional Russian football club. The article concludes that the most dangerous from the point of view of transfer risk due to incorrect decision-making and assessment of the situation are the actions of the representative of the buying club and the body that makes the final decision on the transfer; the least risky are the actions of the scout department and the intermediary agent. The article also introduces the concept of a player’s full transfer value, which is associated with a tendency for the difference between the market and transfer values of players to increase.