АНАЛІЗ СТРАТЕГІЙ ПОЗИЦІОНУВАННЯ ПРОВІДНИХ УНІВЕРСИТЕТІВ ВЕЛИКОБРИТАНІЇ В МІЖНАРОДНОМУ ІНФОРМАЦІЙНОМУ ПРОСТОРІ ЗА ГЛОБАЛЬНИМ ІНДИКАТОРОМ “КОМФОРТ”

Abstract

The article is devoted to highlighting the results of the analysis of positioning strategies of leading European higher education institutions regarding the comfort of learning and student living. Based on the analysis of the official websites of universities, reports from the media, radio, television, the main forms and methods of positioning of higher educational institutions have been clarified. Defined are not typical, creative approaches to the positioning of leading UK universities. For example, there is mentoring at the University of Manchester. The University of Oxford Language Center conducts preparatory courses for new international education applicants. Students of the University of Cambridge and Manchester shoot videos about the comfort of staying in these institutions, students and employees of the University of Edinburgh – about access to one of the largest academic libraries in the world, the opportunity to work in more than 30 computer laboratories, and receive interest-free loans for laptops; use childcare services, free services of the university medical center.All universities use a university-specific focus method. The presence in Oxford of sports clubs, swimming pools, gyms, tennis courts, etc., a hostel. There is a student radio station in Cambridge, and several newspapers are published. On the territory of the University of Manchester there are many cafes, museums, clubs and communities of interest, sports clubs. The University of Bristol has dozens of campuses, a network of university libraries, gyms and tennis courts, as well as shops, bookstores and cozy cafes. The Universities of Oxford, Cambridge and Edinburgh have a support service for students with disabilities.All these advantages allow attracting the maximum number of applicants to training and maintaining a stable position in the educational services market.