МЕТОДИЧНІ АСПЕКТИ ОЦІНКИ ЕФЕКТИВНОСТІ УПРАВЛІННЯ ДІЯЛЬНІСТЮ ВІТЧИЗНЯНИХ ПІДПРИЄМСТВ ТА ОРГАНІЗАЦІЙ В УМОВАХ НЕВИЗНАЧЕНОСТІ ТА РИЗИКУ

Abstract

The article deals with methodological aspects of assessing the effectiveness of managing the activities of domestic enterprises and organizations in conditions of uncertainty and risk. The emergence and formation of the most common methods of evaluating the effectiveness of management of enterprises and organizations are considered in chronological order, such as: the DuPont Model, income from invested capital ROI, net profit per share (EPS), the ratio of the share price and net profit organization (P/E), ratio of market to book value of shares (M/B), return on net assets (RONA), return on equity capital (ROE), cash flow management (Cash Flow), value management (VBM), balanced system BSC (Balanced Scorecard) indicators, rating methods, benchmarking and others. The advantages and disadvantages of the considered methods of evaluating the effectiveness of management of the activities of enterprises and organizations are determined. The grouping of methods for evaluating the effectiveness of management of the activities of domestic enterprises and organizations was carried out in accordance with the main key aspect of their activity, which is considered as key in the methodology, namely: activity on the stock market, profitability of equity and investments, the ability to generate cash flows, the ability to create additional value for market, regulations regarding competitors. The main groups of stakeholders of domestic enterprises and organizations in conditions of uncertainty and risk are considered. The main external (potential investors, suppliers, buyers, the state and individual public groups, banks, potential employees) and internal stakeholders (owners, management and staff) of domestic enterprises and organizations have been identified. It was determined that none of the existing methods of assessing the management of the activities of domestic enterprises and organizations in conditions of uncertainty and risk of the organization can fully satisfy the requests of stakeholders. Based on this, recommendations were developed for the selection of a methodology for evaluating the effectiveness of managing the activities of domestic enterprises and organizations in conditions of uncertainty and risk for each of the main stakeholder groups in accordance with the goals of applying the evaluation results.