СТРАТЕГИЧЕСКИЕ НАПРАВЛЕНИЯ РАЗВИТИЯ ТУРИСТСКОЙ ИНДУСТРИИ В РЕГИОНЕ

Abstract

The article provides an overview of the main strategic documents for the development of the tourism industry both at the federal level and at the regional levels. Among the main measures for the implementation of the Strategy for the period up to 2035 in the tourism sector, they noted: the formation of the institutional system of the industry; development of tourist infrastructure; formation of a tourist product; qualitatively new management of the industry; advanced training of participants in the tourism industry; ensuring an increase in the number of foreign tourists visiting the Russian Federation. To analyze the development of these measures in the region, a SWOT-analysis of the development of the tourism industry in the Voronezh region was carried out. The strengths included the availability of significant resources for the development of various types of tourism. The created room stock of accommodation facilities, represented by key foreign and domestic hotel brands, is capable of receiving up to 1.5 million tourists a year. The developed transport infrastructure of the Voronezh region, the presence of the international airport "Voronezh" are significant competitive advantages of the Voronezh region. The weaknesses include the fact that Voronezh and the region do not have a sufficiently developed hospitality industry and a well-recognized brand. The contribution of tourism activity to the well-being of its key participants was considered. A forecast was made in accordance with the Tourism Development Strategy 2035 of the export of tourism services and the gross value added of the tourism industry in Russia.