Abstract
Job advertisements placed in printed periodicals are considered in the article from the point of view of the presence of ethno-cultural specificity in them. The analyzed texts are characterized by the presence of features belonging to different styles and referring to prescription advertisements. Special attention is paid to the informative function, which is manifested primarily in a detailed description of the employer firm. The article presents a structural analysis of the texts of job advertisements. The author points out such a peculiar feature of the job advertisement in German as targeting at both male and female applicants. The fundamental points of German ads are the job description and the profile of the applicant. In conclusion, the author draws attention to the important role of this genre in social life, it makes possible finding a job, it is the main means to maintain social status. In the texts of job advertisements, you can find linguistic proofs of changes in society, as well as, determine its values and priorities, and finally, you can see the features characteristic of the German society, that is ethno-cultural specifics.
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