Abstract
The concept of specialised tourism discourse presents several difficulties for researchers. First of all, at present there is no unanimity among scholars about the definition of specialised discourse due to the variety of approaches employed in this field. Another difficulty arises from a binary nature of the language of tourism: on the one hand, it is employed by numerous specialists working in the industry of tourism. On the other hand, due to the high social impact of tourism and for promotional purposes tourism discourse must cater for as many people (tourists and potential clients) as possible, hence, its language must be comprehensible even for laymen with different levels of instruction. As many lingiusts observe, “Rarely are the professional aspects of tourism discourse investigated” (Maci 2020). Moreover, development of Internet brought further challenges to the studies of specialised tourism discourse. This paper focuses on the analysis of tourism discourse in English in socials for promotional purposes and on the specialised tourism discourse of ecological sustainability of the industry of tourism.
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