ВПРОВАДЖЕННЯ ІННОВАЦІЙНИХ ТЕХНОЛОГІЙ В ЛОГІСТИЧНІЙ ДІЯЛЬНОСТІ

Abstract

This study examines the need to introduce innovative technologies into logistics processes to ensure efficiency, reduce costs, improve customer service, and maintain competitiveness in today's globalized environment. The main trends in the development of the world economy indicate the growing importance of logistics as a key element of ensuring the competitiveness of enterprises. In the conditions of globalization and digital transformation, traditional methods of managing logistics processes no longer meet modern requirements. Therefore, the issue of introducing innovative technologies, such as the Internet of Things (IoT), artificial intelligence (AI), blockchain, automation and robotics, which allow to significantly increase the productivity and efficiency of logistics systems, is relevant. The significance and relevance of this research is explained by several important reasons: Insufficient integration of innovative technologies into logistics processes; Lack of standards and methodologies; Data security and privacy; Lack of effectiveness studies. Therefore, the study of the development and implementation of innovative technologies in logistics activities is a necessary step to ensure the competitiveness of enterprises in the conditions of the modern economy. Solving the above-mentioned problems will help increase the efficiency of logistics processes, reduce costs and improve the quality of customer service, which, in turn, will positively affect the development of business and the economy as a whole. Therefore, the study highlights key innovative technologies such as the Internet of Things (IoT), artificial intelligence (AI) and machine learning (ML), blockchain, automation and robotics, and big data and analytics. Analyzing the advantages and disadvantages of each technology, the study offers recommendations for successfully integrating innovations, including developing strategies, investing in training, ensuring cybersecurity, and integrating technologies with existing systems. Particular attention is paid to the barriers that Ukrainian enterprises may face, such as economic, infrastructural, technical, regulatory, social and security-related challenges, and the need for an integrated approach to overcome them is indicated. The results of the study confirm that the active implementation of modern innovative technologies can significantly improve the quality of logistics operations and contribute to the sustainable development of enterprises in Ukraine and on the global market.