Abstract
Abstract The purpose of this study is to investigate the effect of national image, brand image, and country of origin on Chinese consumer`s purchase attitude and purchase intention of Korean cosmetic products which applied a high and/or convergence technology. The survey was completed by chinese customers and the data is analysis with SPSS 21.0. The results show that national image, brand image, and country of origin image have a positive impact on Chinese consumer`s purchase attitude and purchase intention. This results imply that when Korean companies enter into chinese markets, if they perform very aggressive promotion activities on national image, brand image, and country of origin image, they can be successful by transforming positively chinese consumer`s purchase attitude and purchase intention of Korean products. Key Words : National Image, Brand Image, Country-of-Origin Image, Purchase Attitude, Purchase Intention, Cosmetics(applied a high and/or convergence technology) Received 24 March 2015, Revised 20 May 2015Accepted 20 June 2015Corresponding Author: Eung-Kyu Kim(Dept. of Business administration and Accounting, Hanbat National University) Email: ekkim@hanbat.ac.krⒸ The Society of Digital Policy & Management. All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is ISSN: 1738-1916 properly cited.
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