Abstract

Globalization and integrative processes in the world, in particular the transition from the industrial period of its development, led to the renewal of approaches to the organization of the educational process in higher education institutions. To ensure the effectiveness of this process, governments try to anticipate all possible factors that can have both positive and negative effects. Among such factors, economic, political, legal, etc. are gaining more attention. However, in addition to these factors, the success of the reform process is constantly correlated with the attitude of society to such measures, in particular the level of objectivity of their initial perception by direct participants in the reform process (lecturers, students, their parents), which usually correlates with certain mental characteristics society. Understanding the types of mental manifestations of Ukrainians can help increase the effectiveness of the process of reforming the higher education system. The results of the study can be used in the direct planning of measures in one or another area of reform by the Ministry of Education and Science of Ukraine, in particular in developing a PR strategy for higher education reform to enhance the effectiveness of such measures. Accordingly, the aim of the study was to determine the manifestations of mental factors in the context of the perception of research and teaching staff in the process of reforming the higher education system. The article highlights the results of a study of the manifestation of mental factors in the reactions of research and teaching staff in the context of their perception of measures to reform the higher education system of Ukraine; the types of reactions of scientific and pedagogical workers, which correlate with the features of the Ukrainian mentality, to measures to reform higher education are identified.

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