СТРУКТУРНО-ДИИНАМІЧНИЙ РОЗВИТОК ГОТЕЛЬНИХ ПІДПРИЄМСТВ

Abstract

The article examines the structural dynamics of the hotel industry of Ukraine over the past decade and during the global epidemic crisis. Based on statistical data, the following indicators were conducted and analyzed: the share of services provided by hotel enterprises in the service sector, the number of collective accommodation establishments, the structure of hotels and similar and specialized accommodation facilities, the number of rooms in collective accommodation establishments. The essence of the hotel and restaurant enterprises is determined by the synergistic effect of the formation of work for a number of other sectors of the economy, namely: tourism, transport, retail, catering, insurance, culture and art, architecture and design, tour services, advertising industry. The field of tourism is closely connected with the hospitality industry, which has a significant contribution to the development of the state. The geographical position of Ukraine has a positive impact on the development of tourism enterprises and, accordingly, the hotel and restaurant business. Despite this circumstance, the number of hotel rooms per thousand inhabitants in Ukraine is almost eight times lower than in Europe. During the pandemic conditions, the hotel industry suffered significant losses, so its development is important because it forms the tourist image of the country, increases revenues to the state budget and creates new jobs. Ukraine has favorable conditions for the formation of tourism of various kinds (recreational, medical, entertainment, business, etc.), which will increase tourist flows. Therefore, the study of the hotel industry is relevant to meet the needs of consumers and prospects for its development. The aim of the article is to study the structural development of hotel enterprises in the dynamics and determine the state of this development in different regions of Ukraine. The development of hotel enterprises reflects a number of existing problems of this market of services: dynamic changes in external factors that require rapid response; lack of investment; small number of registered and certified enterprises; mostly outdated logistics of hotel enterprises; lack of legislative control over the quality of service; low dynamics of hotel chains development, etc.