ПРИНЦИПИ ФОРМУВАННЯ І РОЗВИТКУ ІНФОРМАЦІЙНИХ СИСТЕМ У ТОРГОВЕЛЬНОМУ ПІДПРИЄМНИЦТВІ

Abstract

In the modern retail sector, there is a constant development of information systems aimed at meeting customer needs and increasing business efficiency. Recent trends include widespread use of mobile applications, which streamline the purchasing process by providing customers with convenient tools for browsing inventory, placing orders, and making payments directly through smartphones. This responds to the growing demand for mobile shopping among consumers. Overall, information systems in the retail sector continue to evolve, adapting to changes in technologies and consumer demand, allowing businesses to remain competitive and successful in the market. The article argues that the formation and development of information systems in retail entrepreneurship are driven by nine key principles. These principles include automation of business processes, integration and interaction, analytics and reporting, information security, mobility, continuous development, collaboration with suppliers and customers, trend monitoring, and user support. It is demonstrated that understanding the relationships between these principles plays a crucial role in successful planning, development, and implementation of information systems in retail enterprises. Possessing this information enables achieving an optimal level of coordination, efficiency, and security in managing information resources, enhancing competitiveness, and customer service quality. Such an approach is critically important in the modern business environment, where information technologies play a decisive role in the success of enterprises. Understanding the relationships between principles helps companies implement innovations aimed at improving information systems to effectively respond to changes in the business and market requirements. This deep insight promotes productivity growth, risk reduction, and competitiveness enhancement. Therefore, understanding and mastering information about the relationships between the principles of formation and development of information systems are crucial for achieving a successful information strategy in retail enterprises.