Abstract
With the recent development of ICT technologies including 4G LTE technology, PC-based payment services, until now having been mainly processed, are now processed in mobile environments through smart phones. Therefore service-providing companies accompanied several kinds of payment as the purposes of this study. So this study investigated the use intention of easy mobile payment by perceived risk with UTAUT2 model. With the results, this study will propose the strategies on its settlement and spread in domestic markets. This study used a online question naire survey method to collect data for the users who had ever used easy mobile payment services. And 642 question naires collected from the survey were analyzed using SPSS Ver. 22.0 and AMOS Ver. 22.0. The results of this are as follows. We find out first that PE, EE, SI and FC as important variables under existing UTA UT2 model make significant effects on the use intention of easy mobile payme nt services. And second that Hedonic Motivation and Habit make significant effects on the use intention. And third that Perceived Risk makes negative effects on the use intention of easy mobile payment services. These results derives practical implications on easy mobile services growth for companies and users.
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