МОДЕЛИ ОРГАНИЗАЦИОННОГО ОБЕСПЕЧЕНИЯ ЦИФРОВОЙ ТРАНСФОРМАЦИИ ПРЕДПРИЯТИЯ

Abstract

The article is devoted to the problem of developing a systematic approach to the implementation of digital transformation processes of an enterprise. Interest in its solution is due to the understanding that unique recipes for implementing digital transformation objectively do not exist, but the solution proposed by the authors to the problem of choosing organizational methods and means for developing and implementing a digital business strategy for an enterprise, with the goal of its future transformation into a “digital” enterprise, may be useful . To justify the author's approach, the goals, factors, and key elements of organizational support for the digital transformation of an enterprise are considered, as well as the results of an analysis of the experience of a number of foreign companies and organizations in terms of identifying those elements of the organization, the behavior or state of which ensures a positive result of the digital transformation processes. As an example demonstrating fragments of the author's approach and its system capabilities, models of organizational support for the digital transformation of the value proposition and the main business processes of the enterprise are given - two of the identified seven basic components of the areas of economic activity of the enterprise - the objects of its transformation into a “digital” enterprise.