Abstract
The article is devoted to organizational and economic aspects of the creation and functioning of horticultural innovation-oriented enterprises and substantiates scientific approaches to the development of such production and economic structures. The objective of every economic entity in the competitive economy is to maximize the profit that may be achieved not only by producing fruitful products, but by its successful sale in certain terms and markets. This is primarily due to the fact that, under market conditions for horticultural enterprises, agrobiological potential is already insufficient to effectively grow fruit and berry crops. Therefore, innovation’s activity and its results are a prerequisite for successful management of the horticulture industry in Ukraine, namely: the transition to models of horticultural innovation-oriented enterprises which will be able to ensure the competitiveness of grown fruit products in both its domestic and foreign markets. The object of the investigations was the process of innovative development of horticultural enterprises and the construction of an economic and mathematical model of optimization of pome fruits (apples) sales – the basis of the industry in most regions of Ukraine. On the research basis of organizational and economic features of innovative development in the article the economic-mathematical optimization model of production and sale (apples) in a horticultural innovation-oriented enterprise is grounded. This is the experimental farm of the Podilsky Horticultural Research Station as a testing ground for innovative developments in fruitful production. Optimization of the structure of production and sales of products on the basis of the proposed model in this horticultural enterprise allows to significantly increase the profitability of growing apple’s orchards (from 0.9 million to 35.4 million UAH). Due to its high efficiency, this innovative project can be extended to other horticultural enterprises of Ukraine, in particular in the Podillya. Keywords: simulation, competitiveness, innovative development, horticultural enterprises, economic and mathematical model, realization, maximum profit, optimization, innovation-oriented enterprises.
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