СУДОСТРОИТЕЛЬНЫЙ РЫНКОК РОССИИ: СОСТОЯНИЕ И ПЕРСПЕКТИВЫ

Abstract

Shipbuilding is one of the most complex and labor-intensive branches of the heavy industry in Russia. It includes production of civil ships, warships, marine facilities, as well as ship repair. The object of this research is the market of civil ships. Transport ships, icebreakers and marine equipment created for the Arctic shelf development are observed in the article. Since the development of mechanical engineering, especially shipbuilding is strategically important against the aggravated political situation, the current trends, dynamics, state support, production capacities, sales markets and technologies of the Russian civil shipbuilding market are considered as the subject of the research in order to assess the possibility of import substitution within the country. Research Methodology and Methods: A complex approach has been used for the research - marketing research on the basis of SWOT-analysis, Big Data and statistical information from open sources. The work has traced the stages from the general analysis of the whole shipbuilding industry, to the indicators for individual types of ships. As a result of the research three different results are obtained. Among the main ones the following ones can be singled out: Russia has lost competitiveness in the global market of transport ships; the acute need for ships in the domestic market, due to the moral and physical deterioration of the fleet and the growing demand for inland waterways; lack of an algorithm for collecting and processing data in a single system to optimize the work; currently work in shipbuilding does not allow the use of artificial intelligence; domestic shipbuilding is experiencing the effects of sanctions introduced in 2014; demand for transport ships has a steady upward trend. In the course of the research, two options for business optimization have been developed: vertical and horizontal, which involve the creation of a unified IT platform and full digitalization of all processes in the shipbuilding industry. The results of the research can be a basis for working out unified strategy of marine equipment development for the Arctic exploration where nomenclature, standard sizes and use of domestic shipboard equipment will be substantiated. The shipbuilding industry development in Russia is necessary for infrastructure formation, organization and support of work on the shelf, passenger transportation, creation of conditions for improvement of the national defense potential, growth of related industries: radio engineering, metallurgy and composite materials, electronics, which in turn affects job creation.